Art Direction & Graphic Design
︎︎︎ Information & Contact
︎︎︎ Information & Contact
FIND YOUR PACK
Brand Campaign
Client: American Tourister [Global]
Agency: BLKJ
Role: Art Director
Year: 2024
DELIVERABLES
︎︎︎
Film
Key Visuals
Lifestyle Images
Client: American Tourister [Global]
Agency: BLKJ
Role: Art Director
Year: 2024
DELIVERABLES
︎︎︎
Film
Key Visuals
Lifestyle Images
Friends to bags, find your pack!
American Tourister’s latest Urban Casual backpack launch is all about celebrating Gen Z’s unique style and self-expression. With a vibrant lineup of colorful, customizable backpacks, the collection lets you wear your personality on your back. From pet lovers and arcade enthusiasts to café-hopping vloggers, each group transforms the same bag to reflect their own vibe.
A series of fun, playful social films highlight how easy it is to match your backpack to your lifestyle—because who says your bag can’t be as unique as you?
American Tourister’s latest Urban Casual backpack launch is all about celebrating Gen Z’s unique style and self-expression. With a vibrant lineup of colorful, customizable backpacks, the collection lets you wear your personality on your back. From pet lovers and arcade enthusiasts to café-hopping vloggers, each group transforms the same bag to reflect their own vibe.
A series of fun, playful social films highlight how easy it is to match your backpack to your lifestyle—because who says your bag can’t be as unique as you?
