Art Direction & Graphic Design
︎︎︎ Information & Contact
︎︎︎ Information & Contact
SHAPE OUR TOMORROW
Brand Integrated Campaign
Client: Early Childhood Development Agency (ECDA)
Agency: BLKJ
Role: Art Director
Year: 2024
DELIVERABLES
︎︎︎
Film
Key Visuals (3D Animated)
Activation
Merch Design
Client: Early Childhood Development Agency (ECDA)
Agency: BLKJ
Role: Art Director
Year: 2024
DELIVERABLES
︎︎︎
Film
Key Visuals (3D Animated)
Activation
Merch Design
Who said Humpty Dumpty had to be an egg?
Singapore’s education system has often been seen as rigid and traditional. But the Early Childhood Development Agency (ECDA) wanted to change that and showcase how they're fostering a more creativite and innovative nation.
We found the answer in an unlikely place: a centuries-old nursery rhyme.
In our reimagined take on the classic Humpty Dumpty, preschoolers are encouraged to explore what their Humpty could be, sparking imagination under the guidance of curious parents and educators. After all, learning often begins with the first of many “why”s.
This idea blossomed into a full 360° campaign, aimed at shifting how parents and teachers view the childhood education system.
Singapore’s education system has often been seen as rigid and traditional. But the Early Childhood Development Agency (ECDA) wanted to change that and showcase how they're fostering a more creativite and innovative nation.
We found the answer in an unlikely place: a centuries-old nursery rhyme.
In our reimagined take on the classic Humpty Dumpty, preschoolers are encouraged to explore what their Humpty could be, sparking imagination under the guidance of curious parents and educators. After all, learning often begins with the first of many “why”s.
This idea blossomed into a full 360° campaign, aimed at shifting how parents and teachers view the childhood education system.
