Art Direction & Graphic Design
︎︎︎ Information & Contact
︎︎︎ Information & Contact
JBL GAME THEORY
Brand Campaign | Activation
Client: JBL Singapore, Call of Duty Mobile [Garena Singapore]
Agency: BLKJ
Role: Art Director
Year: 2023
DELIVERABLES
︎︎︎
Activation
Gaming x Education Interface
Venue & Display Design
Merch Design
Client: JBL Singapore, Call of Duty Mobile [Garena Singapore]
Agency: BLKJ
Role: Art Director
Year: 2023
DELIVERABLES
︎︎︎
Activation
Gaming x Education Interface
Venue & Display Design
Merch Design
JBL turned classrooms into low-key LAN parties.
Convincing student gamers to choose a headset from a brand not known for gaming? Tough.
Instead of traditional demos, JBL integrated their Quantum gaming headsets straight into classes by blending gaming with learning curriculums in a way no one expected. Amping it up, they partnered with Call of Duty, tapping into the heart of gaming culture.
The result? JBL’s headsets became the bridge between classrooms and gaming rooms—we’ve gamed the education system, literally.
Convincing student gamers to choose a headset from a brand not known for gaming? Tough.
Instead of traditional demos, JBL integrated their Quantum gaming headsets straight into classes by blending gaming with learning curriculums in a way no one expected. Amping it up, they partnered with Call of Duty, tapping into the heart of gaming culture.
The result? JBL’s headsets became the bridge between classrooms and gaming rooms—we’ve gamed the education system, literally.
