Art Direction & Graphic Design
︎︎︎ Information & Contact
︎︎︎ Information & Contact
LOVE LETTER TO
CHINESE CINEMA
Self-Initiated
Art Direction & Conceptual
2020
Art Direction & Conceptual
2020
Love Letter To Chinese Cinema is a project that explores the overlap between today’s Chinese youth and their relationship with Chinese Cinema. How to Judge a Chinese Film by it’s Chinese-ness is an ironic and satirical kit, where warped and often Eurocentric perception of Asian cinema manifests itself into a tangible product. This kit uses hypocrisy as a visual language to question contradiction and double standards in the way that movies are now perceived.
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BANANA – local street description for Asians who have chosen to abandon or neglect their cultural identity in favour of a western one – yellow on the outside & white on the inside. Pinkerton syndrome.
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BANANA – local street description for Asians who have chosen to abandon or neglect their cultural identity in favour of a western one – yellow on the outside & white on the inside. Pinkerton syndrome.
