Brand Recruitment Campaign
Client: Ministry of Education (Singapore)
Agency: BLKJ 
Role: Art Director
Year: 2025

DELIVERABLES
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Film

What makes a win more than a moment? 

A short film about how a teacher connects with a rebellious star volleyball player, turning him around by speaking his language. It shows that for educators, the greatest victory isn't about winning matches or earning accolades, it's about winning the trust of your students and empowering them to reach their full potential. 

A powerful redefinition of what it truly means to champion for your students.