Art Direction & Graphic Design
︎︎︎ Information & Contact
︎︎︎ Information & Contact
THE MIDCAREERIST
Brand Recruitment Campaign
Client: Ministry of Education (Singapore)
Agency: BLKJ
Role: Art Director
Year: 2025
DELIVERABLES
︎︎︎
Film
Key Visuals
Client: Ministry of Education (Singapore)
Agency: BLKJ
Role: Art Director
Year: 2025
DELIVERABLES
︎︎︎
Film
Key Visuals
What if starting anew, doesn’t mean that you have to start over?
This short film invites mid-career professionals to reflect on whether their current jobs are fulfilling a deeper sense of purpose. It acknowledges the stability and reputation they’ve built over time, while empathizing with the fear of starting over.
A career switch to teaching doesn’t mean starting from scratch. By stepping into education, they can not only make a lasting impact on students’ lives, but also rediscover a renewed sense of purpose in their own.
This short film invites mid-career professionals to reflect on whether their current jobs are fulfilling a deeper sense of purpose. It acknowledges the stability and reputation they’ve built over time, while empathizing with the fear of starting over.
A career switch to teaching doesn’t mean starting from scratch. By stepping into education, they can not only make a lasting impact on students’ lives, but also rediscover a renewed sense of purpose in their own.
