https://potlesshole.com JOSLIN ONG Mon, 01 Dec 2025 09:54:33 +0000 https://potlesshole.com en https://potlesshole.com/Home Thu, 14 May 2020 09:56:24 +0000 JOSLIN ONG https://potlesshole.com/Home https://potlesshole.com/Information Thu, 14 May 2020 09:56:24 +0000 JOSLIN ONG https://potlesshole.com/Information CONTACT ︎Joslin Ong joslinong@gmail.com LinkedIn ︎ Secret Playlist ︎ Joslin Ong is a graphic designer and creative based in Singapore. She has a penchant for creating tongue-in-cheek works inspired from her reflections of the everyday. Specialising in art direction, brand identities and publications, she weaves her playful concepts and engaging narratives – leading to a stimulating development of works across mediums. Always curious and constantly seeking the next unknown. A spicy food enthusiast, juice connoisseur and avid junk journaler. She one day aims to be able to afford a tap just for juice (n/: TopBrewer *not sponsored... unless*)&nbsp; Feel free to&nbsp;contact for commissions, collaborations &amp; new projects :-) EXPERIENCE︎ Oct 2021&nbsp;– Present BLK J&nbsp; Art Director Aug 2020 – Oct 2021BLK J&nbsp; Junior Art Director Sep 2017 – Apr 2018 C.O. Graphic DesignerAug 2016 – Nov 2016Flag&amp;MountainsGraphic Design Intern&nbsp;May 2018 – PresentFreelance Designer https://potlesshole.com/RSAF-Find-Your-Squad Wed, 19 Nov 2025 15:21:38 +0000 JOSLIN ONG https://potlesshole.com/RSAF-Find-Your-Squad RSAF #FINDYOURSQUAD Brand Integrated Campaign Client: Republic of Singapore Air Force Agency: BLKJ&nbsp; Role: Art DirectorYear: 2025 DELIVERABLES︎︎︎ Film (TV/Socials)Key Visuals Social Media Integration Game Design Activation Find your squad, find your #AboveAll. Gen Z is all about purpose and connection. The military? Not exactly their first choice. So instead of preaching teamwork, we threw them straight into it. Introducing a series of films designed to be viewed and experienced with friends. Shot for mobile and powered by multi-device technology, we merged storytelling and gaming into one seamless, immersive journey. Every mission needs a squad. Ready to find yours? <img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/1824b4797e9a5dee62afd5a43c05cd8a88512e7bb1e44d98412d837a309b5d56/RSAF_2.gif" data-mid="240992282" border="0" data-scale="33" src="https://freight.cargo.site/w/960/i/1824b4797e9a5dee62afd5a43c05cd8a88512e7bb1e44d98412d837a309b5d56/RSAF_2.gif" /><img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/5ef3f1fa0e0e8502f69331bfee6c8ddfdaaeb3d6e84d68804facee0a57d736cb/RSAF_3.gif" data-mid="240992283" border="0" data-scale="33" src="https://freight.cargo.site/w/960/i/5ef3f1fa0e0e8502f69331bfee6c8ddfdaaeb3d6e84d68804facee0a57d736cb/RSAF_3.gif" /><img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/1e6e82ed69c49d6bf1c7ffb8cc4b19e53f0bc8cda84fd7ec8c3f508673de6495/RSAF_4.gif" data-mid="240992284" border="0" data-scale="33" src="https://freight.cargo.site/w/960/i/1e6e82ed69c49d6bf1c7ffb8cc4b19e53f0bc8cda84fd7ec8c3f508673de6495/RSAF_4.gif" /> <img width="1920" height="1891" width_o="1920" height_o="1891" data-src="https://freight.cargo.site/t/original/i/8ae7e9f3f19971dcb46667f46be2f3652f74450b1464e6f9dcdd43a50a0d452b/RSAF_5.gif" data-mid="240993025" border="0" src="https://freight.cargo.site/w/1000/i/8ae7e9f3f19971dcb46667f46be2f3652f74450b1464e6f9dcdd43a50a0d452b/RSAF_5.gif" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/3cfa52df2f5e82c7ddebb9de16541e8b87a95be2b58041d74150111caee4796d/RSAF_6.2.jpg" data-mid="240993200" border="0" src="https://freight.cargo.site/w/1000/i/3cfa52df2f5e82c7ddebb9de16541e8b87a95be2b58041d74150111caee4796d/RSAF_6.2.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e8e4333226520c33ad768b91bce4f2197bfa72fd6e4630542245e3579b22f858/RSAF_7.2.jpg" data-mid="240993201" border="0" src="https://freight.cargo.site/w/1000/i/e8e4333226520c33ad768b91bce4f2197bfa72fd6e4630542245e3579b22f858/RSAF_7.2.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/936175235f272edc0041e2a03bbab7ab13a6a75bbeed87c3c136f1a2efa5e633/RSAF_9.2.jpg" data-mid="240993203" border="0" src="https://freight.cargo.site/w/1000/i/936175235f272edc0041e2a03bbab7ab13a6a75bbeed87c3c136f1a2efa5e633/RSAF_9.2.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/4f5423b21ba2b0e021c0200a43a95dc083eca21d1f5fb011804ba22220dcc698/RSAF_8.2.jpg" data-mid="240993202" border="0" src="https://freight.cargo.site/w/1000/i/4f5423b21ba2b0e021c0200a43a95dc083eca21d1f5fb011804ba22220dcc698/RSAF_8.2.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6239a139b344dd80052fb1c60e7cbc401b6c628c50d6d8a8a801d4c7889a68a9/RSAF_10.2.jpg" data-mid="240993204" border="0" src="https://freight.cargo.site/w/1000/i/6239a139b344dd80052fb1c60e7cbc401b6c628c50d6d8a8a801d4c7889a68a9/RSAF_10.2.jpg" /> https://potlesshole.com/ECDA-Shape-Our-Tomorrow Sat, 22 Nov 2025 11:50:57 +0000 JOSLIN ONG https://potlesshole.com/ECDA-Shape-Our-Tomorrow SHAPE OUR TOMORROW Brand Integrated Campaign Client: Early Childhood Development Agency (ECDA) Agency: BLKJ&nbsp; Role: Art DirectorYear: 2024 DELIVERABLES︎︎︎ Film Key Visuals (3D Animated) Activation Merch Design Who said Humpty Dumpty had to be an egg?&nbsp; Singapore’s education system has often been seen as rigid and traditional. But the Early Childhood Development Agency (ECDA) wanted to change that and showcase how they're fostering a more creativite and innovative nation. We found the answer in an unlikely place: a centuries-old nursery rhyme.&nbsp; In our reimagined take on the classic Humpty Dumpty, preschoolers are encouraged to explore what their Humpty could be, sparking imagination under the guidance of curious parents and educators. After all, learning often begins with the first of many “why”s. This idea blossomed into a full 360° campaign, aimed at shifting how parents and teachers view the childhood education system. <img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/0b67d8de4e5066d52b1e38eed15e275b3cff1aa1f7dcd260248c8c4ce469d080/ECDA_1.gif" data-mid="240996832" border="0" data-scale="40" src="https://freight.cargo.site/w/960/i/0b67d8de4e5066d52b1e38eed15e275b3cff1aa1f7dcd260248c8c4ce469d080/ECDA_1.gif" /><img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/9b17bbdccaf27ab1d1fc5595568fd4b889e0234037b98f28eff5e1543b983706/ECDA_2.gif" data-mid="240996833" border="0" data-scale="40" src="https://freight.cargo.site/w/960/i/9b17bbdccaf27ab1d1fc5595568fd4b889e0234037b98f28eff5e1543b983706/ECDA_2.gif" /><img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/1502a988d6e5bbf7b41325261bbd6e41ca4b54efef9078d8eab5dbf1042ee051/ECDA_3.gif" data-mid="240996834" border="0" data-scale="40" src="https://freight.cargo.site/w/960/i/1502a988d6e5bbf7b41325261bbd6e41ca4b54efef9078d8eab5dbf1042ee051/ECDA_3.gif" /><img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/e838020899fbe97e53b5624b5d142a7a925a5cd49b4b662dd62578faf169603b/ECDA_4.gif" data-mid="240996835" border="0" data-scale="40" src="https://freight.cargo.site/w/960/i/e838020899fbe97e53b5624b5d142a7a925a5cd49b4b662dd62578faf169603b/ECDA_4.gif" /> <img width="534" height="800" width_o="534" height_o="800" data-src="https://freight.cargo.site/t/original/i/e7733806c939e6e672d820f2c6d0314e40efb90561d6ff94ba53cafb08b15eb7/FALL-KV.gif" data-mid="240996925" border="0" src="https://freight.cargo.site/w/534/i/e7733806c939e6e672d820f2c6d0314e40efb90561d6ff94ba53cafb08b15eb7/FALL-KV.gif" /> <img width="1401" height="1401" width_o="1401" height_o="1401" data-src="https://freight.cargo.site/t/original/i/54c2f3ca5abe7baaa147ca21bff9b62180cf21f9a550808367692d00bec8e2bf/ECDA-KVs.png" data-mid="240996924" border="0" src="https://freight.cargo.site/w/1000/i/54c2f3ca5abe7baaa147ca21bff9b62180cf21f9a550808367692d00bec8e2bf/ECDA-KVs.png" /> <img width="1389" height="1389" width_o="1389" height_o="1389" data-src="https://freight.cargo.site/t/original/i/432fd5253c58ba897c4d50cc147c1d3608725ab3499d2d7f7ddccb69aa5c2e1e/HUMPTY-KV.png" data-mid="240996928" border="0" src="https://freight.cargo.site/w/1000/i/432fd5253c58ba897c4d50cc147c1d3608725ab3499d2d7f7ddccb69aa5c2e1e/HUMPTY-KV.png" /> <img width="800" height="800" width_o="800" height_o="800" data-src="https://freight.cargo.site/t/original/i/5985aa4959371a795c106358e710f329183f944781207b79f0fdec1061978253/SOT-KV.gif" data-mid="240996930" border="0" src="https://freight.cargo.site/w/800/i/5985aa4959371a795c106358e710f329183f944781207b79f0fdec1061978253/SOT-KV.gif" /> <img width="534" height="800" width_o="534" height_o="800" data-src="https://freight.cargo.site/t/original/i/87ed396a8c3479c39d677ad171241c6b4e1e9675fa46cfa695a68f679ae50319/HUMPTY-KV.gif" data-mid="240996927" border="0" src="https://freight.cargo.site/w/534/i/87ed396a8c3479c39d677ad171241c6b4e1e9675fa46cfa695a68f679ae50319/HUMPTY-KV.gif" /> <img width="1330" height="1330" width_o="1330" height_o="1330" data-src="https://freight.cargo.site/t/original/i/47b92a8df510f727372e3db5321d04190f4cc1e2853d3e631da531a18cbe99d8/FALL-KV.png" data-mid="240996926" border="0" src="https://freight.cargo.site/w/1000/i/47b92a8df510f727372e3db5321d04190f4cc1e2853d3e631da531a18cbe99d8/FALL-KV.png" /> <img width="4000" height="3650" width_o="4000" height_o="3650" data-src="https://freight.cargo.site/t/original/i/9b291941222fb9066c9e736d97683a0449c65d7bb26fac70b880c4079b3be175/TOGETHER.png" data-mid="240996931" border="0" src="https://freight.cargo.site/w/1000/i/9b291941222fb9066c9e736d97683a0449c65d7bb26fac70b880c4079b3be175/TOGETHER.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/5dbbd6d24ad2299a125cf14aa3876b600b0b0a72e9be5fa10bc2c9ced7002f47/CLOUD.png" data-mid="240996984" border="0" src="https://freight.cargo.site/w/1000/i/5dbbd6d24ad2299a125cf14aa3876b600b0b0a72e9be5fa10bc2c9ced7002f47/CLOUD.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/55b12848a344209e5914fb36ce3adb4d5937c89faaf30ad01ce7b7561eea0785/BEE.png" data-mid="240996985" border="0" src="https://freight.cargo.site/w/1000/i/55b12848a344209e5914fb36ce3adb4d5937c89faaf30ad01ce7b7561eea0785/BEE.png" /> <img width="7064" height="5008" width_o="7064" height_o="5008" data-src="https://freight.cargo.site/t/original/i/30c4806ae3300ae6c367621c2a13d05ede5787994e05be1fbb587fad76512edb/ECDA_SOT-Case.jpg" data-mid="240997004" border="0" data-scale="66" src="https://freight.cargo.site/w/1000/i/30c4806ae3300ae6c367621c2a13d05ede5787994e05be1fbb587fad76512edb/ECDA_SOT-Case.jpg" /><img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/888c399a83e06f9a9aa726ce4c7444b1d0b75b6d577b17cbfc1e9f63196a9585/ECDA_Activation.gif" data-mid="241256824" border="0" data-scale="66" src="https://freight.cargo.site/w/960/i/888c399a83e06f9a9aa726ce4c7444b1d0b75b6d577b17cbfc1e9f63196a9585/ECDA_Activation.gif" /> https://potlesshole.com/JBL-Game-Theory Sun, 23 Nov 2025 10:28:01 +0000 JOSLIN ONG https://potlesshole.com/JBL-Game-Theory JBL GAME THEORY Brand Campaign | Activation&nbsp; Client: JBL Singapore, Call of Duty Mobile [Garena Singapore] Agency: BLKJ&nbsp; Role: Art DirectorYear: 2023 DELIVERABLES︎︎︎ Activation Gaming x Education InterfaceVenue &amp; Display Design Merch Design JBL turned classrooms into low-key LAN parties. Convincing student gamers to choose a headset from a brand not known for gaming? Tough.&nbsp; Instead of traditional demos, JBL integrated their Quantum gaming headsets straight into classes by blending gaming with learning curriculums in a way no one expected. Amping it up, they partnered with Call of Duty, tapping into the heart of gaming culture. The result? JBL’s headsets became the bridge between classrooms and gaming rooms—we’ve gamed the education system, literally.&nbsp; <img width="1799" height="769" width_o="1799" height_o="769" data-src="https://freight.cargo.site/t/original/i/35c245d9d7e2e07a09e95450b27732228bba6228b589c99f53d32a089fa2081d/JBL_GT-LOGO.png" data-mid="240994115" border="0" data-scale="78" src="https://freight.cargo.site/w/1000/i/35c245d9d7e2e07a09e95450b27732228bba6228b589c99f53d32a089fa2081d/JBL_GT-LOGO.png" /> <img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/47af416dec7a7058b36d4815c294122c1cb51e6159108af4cf0ff9b70f5a7a6b/GT_1.gif" data-mid="240994112" border="0" src="https://freight.cargo.site/w/960/i/47af416dec7a7058b36d4815c294122c1cb51e6159108af4cf0ff9b70f5a7a6b/GT_1.gif" /> <img width="2500" height="1874" width_o="2500" height_o="1874" data-src="https://freight.cargo.site/t/original/i/2280c420a737cd2c61d459e89c1a41a4bdc578e14888c6d56f9ca5e1fe688868/hall-of-fame.png" data-mid="240994117" border="0" src="https://freight.cargo.site/w/1000/i/2280c420a737cd2c61d459e89c1a41a4bdc578e14888c6d56f9ca5e1fe688868/hall-of-fame.png" /> <img width="4000" height="3000" width_o="4000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/e4e7ba7ca19a52986b89a415e13645204d6d63d4fe56488002c859713873b781/GT_4.jpg" data-mid="240994116" border="0" src="https://freight.cargo.site/w/1000/i/e4e7ba7ca19a52986b89a415e13645204d6d63d4fe56488002c859713873b781/GT_4.jpg" /> <img width="1514" height="792" width_o="1514" height_o="792" data-src="https://freight.cargo.site/t/original/i/eb9dc2d7a9caf18645a7ac83c90bc2d25cce05ccd4760abbb7c8434b7594ac69/GT_5.png" data-mid="240994118" border="0" src="https://freight.cargo.site/w/1000/i/eb9dc2d7a9caf18645a7ac83c90bc2d25cce05ccd4760abbb7c8434b7594ac69/GT_5.png" /> <img width="2970" height="4200" width_o="2970" height_o="4200" data-src="https://freight.cargo.site/t/original/i/e4bf2391c34ff053a4fae9ac857d9ee84573753380aa698d695a49b4c7d390fe/JBL-GAME-THEORY-KV-01.jpg" data-mid="240994119" border="0" src="https://freight.cargo.site/w/1000/i/e4bf2391c34ff053a4fae9ac857d9ee84573753380aa698d695a49b4c7d390fe/JBL-GAME-THEORY-KV-01.jpg" /> <img width="2970" height="4200" width_o="2970" height_o="4200" data-src="https://freight.cargo.site/t/original/i/9b44c2537fd2b381c93a9f3b5bfb6d02d76a8eec4ea52344c74f953b7414ce97/JBL-GAME-THEORY-KV-02.jpg" data-mid="240994120" border="0" src="https://freight.cargo.site/w/1000/i/9b44c2537fd2b381c93a9f3b5bfb6d02d76a8eec4ea52344c74f953b7414ce97/JBL-GAME-THEORY-KV-02.jpg" /> <img width="6000" height="4500" width_o="6000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/b92e981096c0b543621415dbd0243000ec9a2792410b979817583b6fc3add633/GT_6.jpg" data-mid="240994121" border="0" src="https://freight.cargo.site/w/1000/i/b92e981096c0b543621415dbd0243000ec9a2792410b979817583b6fc3add633/GT_6.jpg" /> <img width="3883" height="5008" width_o="3883" height_o="5008" data-src="https://freight.cargo.site/t/original/i/83d8090b5636e6d306eb5f2cd27acdc943fa387ae682b88099ee795167dcc381/GT_8.jpg" data-mid="240994123" border="0" src="https://freight.cargo.site/w/1000/i/83d8090b5636e6d306eb5f2cd27acdc943fa387ae682b88099ee795167dcc381/GT_8.jpg" /> https://potlesshole.com/Singapore-Oceanarium Mon, 01 Dec 2025 09:54:33 +0000 JOSLIN ONG https://potlesshole.com/Singapore-Oceanarium SINGAPORE OCEANARIUM LAUNCH Brand Launch Campaign Client: Singapore Oceanarium (SGO) Agency: BLKJ&nbsp; Role: Art DirectorYear: 2025 DELIVERABLES︎︎︎Zone Key Visuals (Photography) Animal Key Visuals (CGI Render) A series of key visuals showcases the signature zones of the newly reopened Singapore Oceanarium, highlighting the intimate human &amp; animal connections visitors can experience there. Complementing these zone visuals are animal-focused key visuals that support the Oceanarium’s mission to adopt a more institutional and educational tone, offering bite-sized facts as a preview of what visitors can discover. At the Singapore Oceanarium, there’s always More To See, More To Love.&nbsp; <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b17b085eaa39afc13c49f0940c30f62cc228d47f8f2db8bd27cfa178a5553460/1.4.png" data-mid="241255645" border="0" src="https://freight.cargo.site/w/1000/i/b17b085eaa39afc13c49f0940c30f62cc228d47f8f2db8bd27cfa178a5553460/1.4.png" /> ^ An initial conceptual mock-up of the key visual direction: sophisticated and clean, yet full of discovery. <img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/c795c98253127df0f9944c1febb4f2e0a7a784c5dba140e837dbeee49b7faaac/SGO-Zone_Ancient-Waters.jpg" data-mid="241256842" border="0" src="https://freight.cargo.site/w/1000/i/c795c98253127df0f9944c1febb4f2e0a7a784c5dba140e837dbeee49b7faaac/SGO-Zone_Ancient-Waters.jpg" /> <img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/70a8562cf147f67ccc6f44a8a762ea5aa05144243e22b00c2f389bcd4733df7f/SGO-Zone_Ocean-Wonders.jpg" data-mid="241256846" border="0" src="https://freight.cargo.site/w/1000/i/70a8562cf147f67ccc6f44a8a762ea5aa05144243e22b00c2f389bcd4733df7f/SGO-Zone_Ocean-Wonders.jpg" /> <img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/590c9d06103f231109866cd96bd9cae0b9f699f02cc40da3723404276e2ae3a9/SGO-Zone_Whalefall-Seamount.jpg" data-mid="241256848" border="0" src="https://freight.cargo.site/w/1000/i/590c9d06103f231109866cd96bd9cae0b9f699f02cc40da3723404276e2ae3a9/SGO-Zone_Whalefall-Seamount.jpg" /> <img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/6dac0c15045ec67d2673f790c02549a46f1e7f51a8c0e09f7709643075dc930e/SGO-Zone_Aquarist-Lab.jpg" data-mid="241256844" border="0" src="https://freight.cargo.site/w/1000/i/6dac0c15045ec67d2673f790c02549a46f1e7f51a8c0e09f7709643075dc930e/SGO-Zone_Aquarist-Lab.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/7d4bc068a1290922a629832cec1b8ee7c8bcf84ded324e15f547bb60fb7e48cf/SGO_KV-OOH.gif" data-mid="241259433" border="0" data-scale="75" src="https://freight.cargo.site/w/1000/i/7d4bc068a1290922a629832cec1b8ee7c8bcf84ded324e15f547bb60fb7e48cf/SGO_KV-OOH.gif" /> <img width="3500" height="2324" width_o="3500" height_o="2324" data-src="https://freight.cargo.site/t/original/i/225abdc3a9a3a6f2699dd1ec3753cebb38b9ab9f9cc9c6577de61d1f673aee55/3.png" data-mid="241258240" border="0" data-scale="75" src="https://freight.cargo.site/w/1000/i/225abdc3a9a3a6f2699dd1ec3753cebb38b9ab9f9cc9c6577de61d1f673aee55/3.png" /><img width="700" height="394" width_o="700" height_o="394" data-src="https://freight.cargo.site/t/original/i/76d6ae70fd89cd07af54890ad610268b1c80572d4416d67fd859224c79037760/SGO_GhostShark_16x9_Animated.gif" data-mid="241259698" border="0" data-scale="50" src="https://freight.cargo.site/w/700/i/76d6ae70fd89cd07af54890ad610268b1c80572d4416d67fd859224c79037760/SGO_GhostShark_16x9_Animated.gif" /><img width="700" height="394" width_o="700" height_o="394" data-src="https://freight.cargo.site/t/original/i/015265a1be8f48508a2845b5ba3baaedb6af20a6bd0b0f170fae9f205b22e9c7/SGO_HammerheadShark_16x9_Animated.gif" data-mid="241259699" border="0" data-scale="50" src="https://freight.cargo.site/w/700/i/015265a1be8f48508a2845b5ba3baaedb6af20a6bd0b0f170fae9f205b22e9c7/SGO_HammerheadShark_16x9_Animated.gif" /><img width="700" height="394" width_o="700" height_o="394" data-src="https://freight.cargo.site/t/original/i/a184c59589826ddd59f6f5f5ad186bb268054093f945ada94f75c6562cb98d8f/SGO_MantaRay_16x9_Animated.gif" data-mid="241259700" border="0" data-scale="50" src="https://freight.cargo.site/w/700/i/a184c59589826ddd59f6f5f5ad186bb268054093f945ada94f75c6562cb98d8f/SGO_MantaRay_16x9_Animated.gif" /><img width="700" height="394" width_o="700" height_o="394" data-src="https://freight.cargo.site/t/original/i/9b4a01aa4feda0041f59dd1a0293b4cc108b52059bc325541e302a37cfe0a96c/SGO_WeedySeadragon_16x9_Animated_NoDateNoQR.gif" data-mid="241259701" border="0" data-scale="50" src="https://freight.cargo.site/w/700/i/9b4a01aa4feda0041f59dd1a0293b4cc108b52059bc325541e302a37cfe0a96c/SGO_WeedySeadragon_16x9_Animated_NoDateNoQR.gif" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/10bd34b9ff506de7cb765f345d327e1687a60404f7bfa1e9d014c1a636f66d20/SGO_HammerheadShark_16x9_Static_Superless.jpg" data-mid="241259842" border="0" src="https://freight.cargo.site/w/1000/i/10bd34b9ff506de7cb765f345d327e1687a60404f7bfa1e9d014c1a636f66d20/SGO_HammerheadShark_16x9_Static_Superless.jpg" /> <img width="2446" height="2373" width_o="2446" height_o="2373" data-src="https://freight.cargo.site/t/original/i/6faa251ef6f38a4bdef450613a6f5da744dc442621f5a97b2e9aa96b24da0e6d/2.png" data-mid="241256841" border="0" src="https://freight.cargo.site/w/1000/i/6faa251ef6f38a4bdef450613a6f5da744dc442621f5a97b2e9aa96b24da0e6d/2.png" /> <img width="7680" height="4320" width_o="7680" height_o="4320" data-src="https://freight.cargo.site/t/original/i/7f82c8bd27c38faf1bbec77252d618c9140d443c5680c5cf2db7cd99df4d4435/SGO_GhostShark_16x9_Static_Superless.png" data-mid="241259834" border="0" src="https://freight.cargo.site/w/1000/i/7f82c8bd27c38faf1bbec77252d618c9140d443c5680c5cf2db7cd99df4d4435/SGO_GhostShark_16x9_Static_Superless.png" /> <img width="7680" height="4320" width_o="7680" height_o="4320" data-src="https://freight.cargo.site/t/original/i/29c1f772c3eb5ca2dfb19c312aa0a81a712ed4fa19a7892d5fee3402ec90b3b7/SGO_MantaRay_16x9_Static_Superless.png" data-mid="241259843" border="0" src="https://freight.cargo.site/w/1000/i/29c1f772c3eb5ca2dfb19c312aa0a81a712ed4fa19a7892d5fee3402ec90b3b7/SGO_MantaRay_16x9_Static_Superless.png" /> <img width="7680" height="4320" width_o="7680" height_o="4320" data-src="https://freight.cargo.site/t/original/i/a74c431313d390be7b33687b878209a3d0c60db4937ecc59a434f57df6262bdc/SGO_WeedySeadragon_16x9_Static.png" data-mid="241259844" border="0" src="https://freight.cargo.site/w/1000/i/a74c431313d390be7b33687b878209a3d0c60db4937ecc59a434f57df6262bdc/SGO_WeedySeadragon_16x9_Static.png" /> <img width="8309" height="2339" width_o="8309" height_o="2339" data-src="https://freight.cargo.site/t/original/i/21adf4b42023be916a175cbcd689079c25bfed70627b233ff8d977ef490720f3/SGO_InTrain-21.png" data-mid="241256852" border="0" src="https://freight.cargo.site/w/1000/i/21adf4b42023be916a175cbcd689079c25bfed70627b233ff8d977ef490720f3/SGO_InTrain-21.png" /> <img width="8309" height="2401" width_o="8309" height_o="2401" data-src="https://freight.cargo.site/t/original/i/98ae1fb3d9775cbd4b1c5d62105e7446c85aa01b46044430f5a5224d84d85cdb/SGO_InTrain-19.png" data-mid="241256851" border="0" src="https://freight.cargo.site/w/1000/i/98ae1fb3d9775cbd4b1c5d62105e7446c85aa01b46044430f5a5224d84d85cdb/SGO_InTrain-19.png" /> <img width="8309" height="1917" width_o="8309" height_o="1917" data-src="https://freight.cargo.site/t/original/i/150f5d5b8645f210ff17d3eec054478e327770d7f548e6b6dc50a00aad619f42/SGO_InTrain-18.png" data-mid="241256850" border="0" src="https://freight.cargo.site/w/1000/i/150f5d5b8645f210ff17d3eec054478e327770d7f548e6b6dc50a00aad619f42/SGO_InTrain-18.png" /> <img width="8309" height="2096" width_o="8309" height_o="2096" data-src="https://freight.cargo.site/t/original/i/8bb75a72e2ffacbaabcf84d890526ac6b77d50e311dece66211aaed23f7126a2/SGO_InTrain-20.png" data-mid="241256853" border="0" src="https://freight.cargo.site/w/1000/i/8bb75a72e2ffacbaabcf84d890526ac6b77d50e311dece66211aaed23f7126a2/SGO_InTrain-20.png" /> https://potlesshole.com/ECDA-Social-Rebranding Mon, 01 Dec 2025 08:11:14 +0000 JOSLIN ONG https://potlesshole.com/ECDA-Social-Rebranding ECDA REBRANDING Brand Social Rebrand Client: Early Childhood Development Agency (ECDA) Agency: BLKJ&nbsp; Role: Art DirectorYear: 2024 DELIVERABLES︎︎︎ Social Rebranding Visual Identity &amp; Guidelines Logo Refresh &amp; Animation Inspired by the brand’s modular “Shape Our Tomorrow” (SOT) logo, we animated the logo mark so it morphs and evolves, reflecting the boundless imagination and fluidity of children at play. This becomes the foundation of the brand’s refreshed social and digital presence, where we’ve created an entire “shape universe” that personifies these forms and introduces a more vibrant, expressive visual world. The new colour palette and typography continue this shift, embodying a more playful and energetic direction for the brand. <img width="5760" height="3240" width_o="5760" height_o="3240" data-src="https://freight.cargo.site/t/original/i/360dc81b75bb5dd408071f16e3ab9bed65acf32c8ae95736812acfe9ce74020a/02_ECDA-Animate-v3.gif" data-mid="241252559" border="0" data-scale="75" src="https://freight.cargo.site/w/1000/i/360dc81b75bb5dd408071f16e3ab9bed65acf32c8ae95736812acfe9ce74020a/02_ECDA-Animate-v3.gif" /> <img width="4001" height="2251" width_o="4001" height_o="2251" data-src="https://freight.cargo.site/t/original/i/e0f936ae2d7eac0824da1620ea48b31a6e1ed36b304776158b34610137fc5325/ECDA-Refresh-01.png" data-mid="241253187" border="0" data-scale="75" src="https://freight.cargo.site/w/1000/i/e0f936ae2d7eac0824da1620ea48b31a6e1ed36b304776158b34610137fc5325/ECDA-Refresh-01.png" /><img width="4001" height="2251" width_o="4001" height_o="2251" data-src="https://freight.cargo.site/t/original/i/51fd3934ceb4838bfb9b6c42fee5c8e59c6861c0db1c4a1a6bb7629ef28e981a/ECDA_Tone.gif" data-mid="241253177" border="0" data-scale="75" src="https://freight.cargo.site/w/1000/i/51fd3934ceb4838bfb9b6c42fee5c8e59c6861c0db1c4a1a6bb7629ef28e981a/ECDA_Tone.gif" /><img width="4001" height="2251" width_o="4001" height_o="2251" data-src="https://freight.cargo.site/t/original/i/e9ba777558a4c1c4725c8bf8f2e93f63757a2a599db5cc69445ce6cd4e3beb1e/ECDA-Refresh-08.png" data-mid="241253165" border="0" data-scale="75" src="https://freight.cargo.site/w/1000/i/e9ba777558a4c1c4725c8bf8f2e93f63757a2a599db5cc69445ce6cd4e3beb1e/ECDA-Refresh-08.png" /><img width="4001" height="2251" width_o="4001" height_o="2251" data-src="https://freight.cargo.site/t/original/i/093527b634f79b7132cf79722e895557734a9bf7890b11d09d1469e8506b9ea6/ECDA-Refresh-09.png" data-mid="241253302" border="0" data-scale="75" src="https://freight.cargo.site/w/1000/i/093527b634f79b7132cf79722e895557734a9bf7890b11d09d1469e8506b9ea6/ECDA-Refresh-09.png" /><img width="4001" height="2251" width_o="4001" height_o="2251" data-src="https://freight.cargo.site/t/original/i/063c063d4cf2b64354af577e5ce132dad3e4b77b8fd29092fb638b2bf8656365/ECDA_Illus-Guide.gif" data-mid="241254196" border="0" data-scale="75" src="https://freight.cargo.site/w/1000/i/063c063d4cf2b64354af577e5ce132dad3e4b77b8fd29092fb638b2bf8656365/ECDA_Illus-Guide.gif" /><img width="4001" height="2251" width_o="4001" height_o="2251" data-src="https://freight.cargo.site/t/original/i/d12a2dfaf9d271a3783600429f0d9a2b9eab8626692de8d54da4dbd832040075/ECDA-Refresh-11.png" data-mid="241253169" border="0" data-scale="75" src="https://freight.cargo.site/w/1000/i/d12a2dfaf9d271a3783600429f0d9a2b9eab8626692de8d54da4dbd832040075/ECDA-Refresh-11.png" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/34e42922ecf62cfc829f178a4a404bd073341345e6d960661bd1f62717856e20/02_Color-Shuffle.gif" data-mid="241252528" border="0" data-scale="75" src="https://freight.cargo.site/w/1000/i/34e42922ecf62cfc829f178a4a404bd073341345e6d960661bd1f62717856e20/02_Color-Shuffle.gif" /><img width="4001" height="2251" width_o="4001" height_o="2251" data-src="https://freight.cargo.site/t/original/i/f00e10c9260c3cffe51dfd617b6505df4423ad831e03788d2d23b7ceb8303d01/ECDA-Refresh-12.png" data-mid="241253303" border="0" data-scale="75" src="https://freight.cargo.site/w/1000/i/f00e10c9260c3cffe51dfd617b6505df4423ad831e03788d2d23b7ceb8303d01/ECDA-Refresh-12.png" /><img width="4001" height="2251" width_o="4001" height_o="2251" data-src="https://freight.cargo.site/t/original/i/0344747a69d14428c460317bfa4dc6c9ff3e6213457dcd1451b95bd34f300504/ECDA-Refresh-13.png" data-mid="241253171" border="0" data-scale="75" src="https://freight.cargo.site/w/1000/i/0344747a69d14428c460317bfa4dc6c9ff3e6213457dcd1451b95bd34f300504/ECDA-Refresh-13.png" /><img width="4001" height="2251" width_o="4001" height_o="2251" data-src="https://freight.cargo.site/t/original/i/ba0e3738758a1b62683bb378b43ee29e4525bf7280ec668325a186a01f0fb421/ECDA-Refresh-14.png" data-mid="241253304" border="0" data-scale="75" src="https://freight.cargo.site/w/1000/i/ba0e3738758a1b62683bb378b43ee29e4525bf7280ec668325a186a01f0fb421/ECDA-Refresh-14.png" /><img width="9661" height="3302" width_o="9661" height_o="3302" data-src="https://freight.cargo.site/t/original/i/8793f6741319ff89c732fe8dc88b21118e397ce6190942d295601167dc0d185d/ECDA-Refresh-18.png" data-mid="241253175" border="0" src="https://freight.cargo.site/w/1000/i/8793f6741319ff89c732fe8dc88b21118e397ce6190942d295601167dc0d185d/ECDA-Refresh-18.png" /><img width="4001" height="2251" width_o="4001" height_o="2251" data-src="https://freight.cargo.site/t/original/i/35fb90c560c803d1ed4020ad8b617fac36d535dd090b627529fd169e311af91a/ECDA-Refresh-15.png" data-mid="241253173" border="0" data-scale="75" src="https://freight.cargo.site/w/1000/i/35fb90c560c803d1ed4020ad8b617fac36d535dd090b627529fd169e311af91a/ECDA-Refresh-15.png" /><img width="5094" height="3301" width_o="5094" height_o="3301" data-src="https://freight.cargo.site/t/original/i/22c9b2c1c709b7e468d42f3aa402c5d877a05615e2f10754233754cbc957ea01/ECDA-Refresh-20.png" data-mid="241253356" border="0" data-scale="50" src="https://freight.cargo.site/w/1000/i/22c9b2c1c709b7e468d42f3aa402c5d877a05615e2f10754233754cbc957ea01/ECDA-Refresh-20.png" /><img width="7271" height="3302" width_o="7271" height_o="3302" data-src="https://freight.cargo.site/t/original/i/b33b926a4d72bb2ecb3e516ffa45667fd6569eeff52630548758870ffdf3a727/ECDA-Refresh-19.png" data-mid="241253176" border="0" data-scale="75" src="https://freight.cargo.site/w/1000/i/b33b926a4d72bb2ecb3e516ffa45667fd6569eeff52630548758870ffdf3a727/ECDA-Refresh-19.png" /> https://potlesshole.com/American-Tourister-Urban-Casual Sat, 22 Nov 2025 12:06:44 +0000 JOSLIN ONG https://potlesshole.com/American-Tourister-Urban-Casual FIND YOUR PACK Brand Campaign Client: American Tourister [Global] Agency: BLKJ&nbsp; Role: Art DirectorYear: 2024 DELIVERABLES︎︎︎ Film Key Visuals Lifestyle Images Friends to bags, find your pack!&nbsp; American Tourister’s latest Urban Casual backpack launch is all about celebrating Gen Z’s unique style and self-expression. With a vibrant lineup of colorful, customizable backpacks, the collection lets you wear your personality on your back. From pet lovers and arcade enthusiasts to café-hopping vloggers, each group transforms the same bag to reflect their own vibe. A series of fun, playful social films highlight how easy it is to match your backpack to your lifestyle—because who says your bag can’t be as unique as you? <img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/e5444a451427ab33bbb19de1d05f0206b0f7a420f246f9d6d11169b3e91a85d8/Pet_1.gif" data-mid="240982142" border="0" data-scale="50" src="https://freight.cargo.site/w/960/i/e5444a451427ab33bbb19de1d05f0206b0f7a420f246f9d6d11169b3e91a85d8/Pet_1.gif" /><img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/a30c87d1a571be83773cc1414d8014ce11831934a0c1adcad1fc186763e9b27c/Pet_2.gif" data-mid="240982143" border="0" data-scale="50" src="https://freight.cargo.site/w/960/i/a30c87d1a571be83773cc1414d8014ce11831934a0c1adcad1fc186763e9b27c/Pet_2.gif" /><img width="960" height="540" width_o="960" height_o="540" 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src="https://freight.cargo.site/w/1000/i/22eee013cdbdfbc36a9c17b4c247bc5a4e93dcf9d767684006603284f3ce7cba/6.jpg" /> https://potlesshole.com/MOE-The-Midcareerist Wed, 19 Nov 2025 15:32:12 +0000 JOSLIN ONG https://potlesshole.com/MOE-The-Midcareerist THE MIDCAREERIST Brand Recruitment Campaign Client: Ministry of Education (Singapore) Agency: BLKJ&nbsp; Role: Art DirectorYear: 2025 DELIVERABLES︎︎︎ Film Key Visuals What if starting anew, doesn’t mean that you have to start over?&nbsp;This short film invites mid-career professionals to reflect on whether their current jobs are fulfilling a deeper sense of purpose. It acknowledges the stability and reputation they’ve built over time, while empathizing with the fear of starting over. A career switch to teaching doesn’t mean starting from scratch. By stepping into education, they can not only make a lasting impact on students’ lives, but also rediscover a renewed sense of purpose in their own. <img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/bdd768ece1831d1defc7bcdb5fca2e94545fc151bfae2788f9eee909b6ffcb07/Midcareerist_1.gif" data-mid="240976464" border="0" data-scale="50" src="https://freight.cargo.site/w/960/i/bdd768ece1831d1defc7bcdb5fca2e94545fc151bfae2788f9eee909b6ffcb07/Midcareerist_1.gif" /><img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/05b5edafe9fa73aa22e393320b86ed8752de210b0a96ad48b951a0cb6dfaf60b/Midcareerist_4.gif" data-mid="240977289" border="0" data-scale="50" src="https://freight.cargo.site/w/960/i/05b5edafe9fa73aa22e393320b86ed8752de210b0a96ad48b951a0cb6dfaf60b/Midcareerist_4.gif" /><img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/500098b78ab4e0253e1a06992393c6a9af11e7437dc37d3ca0942b15f6170b0e/Midcareerist_3.gif" data-mid="240977290" border="0" data-scale="50" src="https://freight.cargo.site/w/960/i/500098b78ab4e0253e1a06992393c6a9af11e7437dc37d3ca0942b15f6170b0e/Midcareerist_3.gif" /><img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/f3a241958c13ff25e3f8ea355069d6cfe3890f7aa895193572fc3732d9cc2a49/Midcareerist_2.gif" data-mid="240976465" border="0" data-scale="50" src="https://freight.cargo.site/w/960/i/f3a241958c13ff25e3f8ea355069d6cfe3890f7aa895193572fc3732d9cc2a49/Midcareerist_2.gif" /> <img width="1920" height="1239" width_o="1920" height_o="1239" data-src="https://freight.cargo.site/t/original/i/331190717bc5467090e1d0888b2b41e769b10e4d030ae9504d16d7ba5c55f859/Midcareerist_5.jpg" data-mid="240993395" border="0" src="https://freight.cargo.site/w/1000/i/331190717bc5467090e1d0888b2b41e769b10e4d030ae9504d16d7ba5c55f859/Midcareerist_5.jpg" /> https://potlesshole.com/MOE-Greatest-Win Sat, 22 Nov 2025 08:26:23 +0000 JOSLIN ONG https://potlesshole.com/MOE-Greatest-Win THE GREATEST WIN Brand Recruitment Campaign Client: Ministry of Education (Singapore) Agency: BLKJ&nbsp; Role: Art DirectorYear: 2025 DELIVERABLES︎︎︎ Film What makes a win more than a moment?&nbsp; A short film about how a teacher connects with a rebellious star volleyball player, turning him around by speaking his language. It shows that for educators, the greatest victory isn't about winning matches or earning accolades, it's about winning the trust of your students and empowering them to reach their full potential.&nbsp; A powerful redefinition of what it truly means to champion for your students. <img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/8905133c19a63c51111e9470b17d38c8cb3025ef6e05321d1a39814d5343296b/Impact_1.gif" data-mid="240978871" border="0" data-scale="50" src="https://freight.cargo.site/w/960/i/8905133c19a63c51111e9470b17d38c8cb3025ef6e05321d1a39814d5343296b/Impact_1.gif" /><img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/d2bdbf0256a1617bb43e50ff1c8bdbcf297ac55272c98d2e01639d5354ab3b09/Impact_2.gif" data-mid="240978872" border="0" data-scale="50" src="https://freight.cargo.site/w/960/i/d2bdbf0256a1617bb43e50ff1c8bdbcf297ac55272c98d2e01639d5354ab3b09/Impact_2.gif" /><img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/e88ac99315085a6e38769ea860631e3e47f13fdcc952d7b6d59a0e86a9437c94/Impact_4.gif" data-mid="240978874" border="0" data-scale="50" src="https://freight.cargo.site/w/960/i/e88ac99315085a6e38769ea860631e3e47f13fdcc952d7b6d59a0e86a9437c94/Impact_4.gif" /><img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/04da5ca93f0c81acd6cde2f2243dd986beddd8ed36e2c356219db9ea917ba63b/Impact_3.gif" data-mid="240978873" border="0" data-scale="50" src="https://freight.cargo.site/w/960/i/04da5ca93f0c81acd6cde2f2243dd986beddd8ed36e2c356219db9ea917ba63b/Impact_3.gif" />